At PixelBoom Media Ltd., safety is a top priority. All of our digital signage has been engineered to meet or exceed all industry standards. Our programmable digital displays come equipped with automatic brightness controls. These light sensors dim the display to appropriate day and night settings. They contain a primary and backup sensor so if the primary sensor goes down or malfunctions the backup system will force the sign to adjust its brightness to the appropriate level. Each digital display also has a safe mode that ensures it will never exceed acceptable light output levels. The light sensors are able to sense 1000 levels of ambient light, they automatically and seamlessly adjust to prevent images that are too bright. This process cannot be observed by the naked eye.
The transition between advertisements can be done in a number of ways. The type of transition we use is a fading transition where one advertisement is subtly transitioned into another without a noticeable flashing effect. This helps with keeping the sign safety neutral.
There has been a lot of talk in the industry about the safety of digital billboards and the risk they pose to passing motorists. Studies released regarding this topic titled “Driver Visual Behavior in the Presence of Commercial Electronic Variable Message Signs (CEVMS)” was conducted using drivers and roads in Richmond, Va., and Reading, Pa. The study tracked drivers’ eye movements and glance duration with an eye-tracking camera. Drivers were given specific routes to drive and each route had various forms of “distractions” including traditional billboards and digital billboards. Glance duration towards digital billboards averaged 0.379 seconds and 0.335 seconds for traditional billboards. Both of these fall far short of the 2-second benchmark that constitutes a hazard. This study helps confirm the fact that digital billboards do not pose a hazard to motorists.